CONSUMERS HAVE LONG wondered just what Google and Facebook know about them, and who else can access their personal data. But internet giants have little incentive to give straight answers — even to simple questions like, “Why am I being shown this ad?”
On May 25, however, the power balance will shift towards consumers, thanks to a European privacy law that restricts how personal data is collected and handled. The rule, called General Data Protection Regulation or GDPR, focuses on ensuring that users know, understand, and consent to the data collected about them. Under GDPR, pages of fine print won’t suffice. Neither will forcing users to click yes in order to sign up.
You can read the full article here: EUROPE’S NEW PRIVACY LAW WILL CHANGE THE WEB, AND MORE
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